New service X11
New service X11
(03 Apr 2021, 1:23 pm)Adrian I don't understand the points about branding confusion. The service departs from different places at all the bus stations it serves and the destination will tell you where it's going. If you're suggesting "just because it's Xlines", then what about the X7 Pulsars from Newcastle to Blyth and the X12 Pulsars from Newcastle to Middlesbrough? I'd be surprised if a single customer has ever been confused enough to get those two mixed up.I think the branding confusion point was being made because the X11 and the X9 / X10 share both branding AND destinations - the punter can look at the front, recognise it as "an X-Lines that's going where I want", and attempt to get on.
(03 Apr 2021, 1:23 pm)Adrian I don't understand the points about branding confusion. The service departs from different places at all the bus stations it serves and the destination will tell you where it's going. If you're suggesting "just because it's Xlines", then what about the X7 Pulsars from Newcastle to Blyth and the X12 Pulsars from Newcastle to Middlesbrough? I'd be surprised if a single customer has ever been confused enough to get those two mixed up.I think the branding confusion point was being made because the X11 and the X9 / X10 share both branding AND destinations - the punter can look at the front, recognise it as "an X-Lines that's going where I want", and attempt to get on.
