03 Oct 2021, 11:25 pm
#543
(03 Oct 2021, 10:51 pm)mb134 Agreed. Advertising things along the route, the frequency, the fares all seem to take a back seat in terms of placement and prominence to cheesy slogans on quite a few liveries these days - and adverts too.
Taking it somewhat off topic but sticking with Best Impressions, the reactions to those all over Kraken rum adverts is an interesting one due to how ghastly they're considered to be which let's face it they are but the fact they haven't gone unnoticed somewhat proves how effective the ad campaign has been as much as they wish to state how it doesn't produce desire and isn't considered sexy (that's literally how far it goes) because it doesn't advertise Bus travel and is just a moving billboard... here's a radical idea, let's combine the two, let's have a ghastly OTT advert advertising benefits to bus travel. I do wonder what the next move will be beyond vertical stripes in bus livery design? As you have to reinvent yourself constantly to keep people's attention in many cases in terms of advertising.
Alex Hornby of Transdev says its better to utilise advertising space to advertise yourself rather than a project, whilst to a point I think that makes perfect sense I can't help but think of the money they lose from not having these advertising boards & contracts.
