(17 Oct 2013, 8:24 pm)Adam Malarkey wrote I'm in agreement with you here Andreos1, For the Branding to Work and to have meaning, The Service should at least Serve Fatfield Riverside/Lambton which the 34/34A goes no where near, leading to it's Branding being of Irrelevant.
Whereas if GNE Re-Introduced the old 777 between Sunderland and Chester le Street via Fatfield Riverside and have it under the Lambton Worm Brand,Then the Service and the Branding would then be Relevant. GNE Could even put the 8 under the Lambton Worm instead of the Meaningless Lime Branding.
(17 Oct 2013, 8:17 pm)Dan wrote If I remember rightly, "SimpliCity" was introduced to Sunderland on services 36 and 42 to act as a 'simple' brand identity - and it was marketed as making the passenger experience easier. When it was first introduced, both services had a 10 minute frequency which gives us the brand's slogan, 'Simply turn up and go'.
These services also offered a 'money back guarantee'. This was perhaps more heavily weighted towards the 36 rather than the 42, as the 36 competed with several of Stagecoach in Sunderland's services in North Sunderland.
It would also seem that Go North East played on the fact that Sunderland is a city, rather than a town (it's likely you've heard about this on the radio too recently, as Sunderland has had a 'city' status now for 21 years). The letter 'C' is capitalized. This also looks stylish, but fits in well with with the idea of the "SimpliCity" brand being the Sunderland equivalent of Peterlee's "East Durham", Consett's "Venture" or indeed Hexham's "Tynedale Links".
I'd love for the brand to be expanded further.
(18 Oct 2013, 12:12 pm)citaro5284 wrote The other 3 Streetlites here are as follows:
NL63 XBF
NL63 XBC
NL63 XBE
(17 Oct 2013, 8:24 pm)Adam Malarkey wrote I'm in agreement with you here Andreos1, For the Branding to Work and to have meaning, The Service should at least Serve Fatfield Riverside/Lambton which the 34/34A goes no where near, leading to it's Branding being of Irrelevant.
Whereas if GNE Re-Introduced the old 777 between Sunderland and Chester le Street via Fatfield Riverside and have it under the Lambton Worm Brand,Then the Service and the Branding would then be Relevant. GNE Could even put the 8 under the Lambton Worm instead of the Meaningless Lime Branding.
There will be minor changes to the times of some journeys on service X7.
- The service will now observe all stops in Peterlee, improving access to the service for residents in the area.
- It will operate via Dawdon Business Park to improve access to employment opportunities.
- Due to low passenger numbers, the earliest and latest journeys each day will be withdrawn.
New timetables are now available online and printed versions will be available on buses from 20 October.
(18 Oct 2013, 12:21 pm)aureolin wrote 5323 seems to have developed a weird blind fault. Seen it on the 2A earlier, only displaying the destination and the scrolling message on the front blind, but no number. Just a blank space where you'd expect to see it. Number was displaying fine on the side and rear blind.
(18 Oct 2013, 4:21 pm)Dan wrote Changes to X7 from 17 November 2013
A paper version of the notice has been available on buses for the past week or two though.
(18 Oct 2013, 4:21 pm)Liam wrote It has certainly been painted, I'm unsure whether or not it has transferred back to Washington, but it was due to move across with some of the Mercedes today I believe.
(18 Oct 2013, 3:40 pm)grandad wrote Talking about branding, Arriva recently brought out a 'decker in old United livery. If GNE were going to do the same and produce one vehicle in 1950's Northern livery, which vehicle would suit it best?
- Service X84 left with a full load yesterday at around 14:45, Service X85 left with very few seats remaining at around 15:15!(18 Oct 2013, 5:16 pm)Tom wrote #Tynedale Express getting better by the day
Glad to see it's a popular service! Coming into Newcastle they haven't been as busy, does the 685 run ahead of them or something?
(18 Oct 2013, 5:30 pm)cbma06 wrote Arriva registered a change on VOSA the other day:
PB0002032/61 - ARRIVA NORTHUMBRIA LTD, 1 ADMIRAL WAY, DOXFORD INTERNATIONAL BUSINESS PARK, SUNDERLAND, SR3 3XP
Variation Accepted: Operating between Newcastle and Hexham given service number 685 effective from 08-Dec-2013. To amend Route and Timetable.
Wonder what Arriva will come up with since GNE started the Tynedale Express.
(18 Oct 2013, 5:30 pm)cbma06 wrote Arriva registered a change on VOSA the other day:
PB0002032/61 - ARRIVA NORTHUMBRIA LTD, 1 ADMIRAL WAY, DOXFORD INTERNATIONAL BUSINESS PARK, SUNDERLAND, SR3 3XP
Variation Accepted: Operating between Newcastle and Hexham given service number 685 effective from 08-Dec-2013. To amend Route and Timetable.
Wonder what Arriva will come up with since GNE started the Tynedale Express.
