(14 May 2022, 9:57 pm)omnicity4659 wrote Absolutely  none of them. 

Audi's "Turbo Blue" gives me a feeling of desire. Maybe they should paint some buses in that colour and ask me again.

(14 May 2022, 10:04 pm)Andreos1 wrote With you on that one.
Not sure they give passengers desire either. Particularly if the rumours of cuts and consolidation are true.

All that money spent... For what? Genuinely unsure what it's achieved.

(14 May 2022, 10:06 pm)Unber43 wrote I only think for branded routes Little Pinks & Sunderland & District & Peterlee Purples will be unbranded.

I mean I think we all know Sunderland & District brand was stupid, no desire or idea apart from maybe a few berries and name it berries. Or One Cherry

(15 May 2022, 5:41 am)MurdnunoC wrote Not a GNE livery, but the only livery creating 'desire'. whatever that means, is those little grey buses that operate around the hinterlands of Western Gateshead. As a passenger, I know its a pretty stable network and I suspect we will be seeing more additions to the network later in the year.

(14 May 2022, 10:12 pm)Andreos1 wrote I'm imagining I'm a CEO of GAG. I'm looking at my divisions and look towards my NE division. I see a network that is shrinking in size and popularity.
I'm looking at decision makers and influencers and I'm trying to see what improvements have been made as a result of their efforts.

Am I seeing growth? Am I seeing teams adapt to changing travel patterns and implement changes which have a positive impact on passenger levels or the balance sheet? Am I seeing expenditure in certain areas increase? Is that expenditure giving positive results?

(15 May 2022, 6:01 am)Dan wrote Can you divulge any information on what gaps they may exploit later this year?


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(14 May 2022, 10:25 pm)Jimmi wrote None of them!

The very idea of using phrases like desire is enough to make my skin crawl

(15 May 2022, 9:02 am)ne14ne1 wrote When I read the title “What GNE liveries give you desire” I almost shuddered. Sounds creepy.

(15 May 2022, 3:23 pm)Adrian wrote I don't think liveries give anyone 'desire', apart from a notable designer and his friendship group. If they were desirable by definition (as Andreos1 has pasted above), then we wouldn't have declining passenger numbers. Even pre-pandemic, I don't think there was any hard evidence that branding resulted in organic growth. On the most part, people used a 'desirable' branded bus, because they had no choice.

Much is made of Zap, Witchway or the 36 that Transdev run, but if you start using other parts of their network, its chalk and cheese in comparison. Burnley are still running some 22-year old B10BLEs in front-line service, which I'd suggest are about as desirable as a hole in the head to any non-enthusiast.

On the flipside, I think some of the innovations inside of a bus are more likely to encourage people to use them, e.g. comfortable seating and charging points, but it has to be part of a package. Fares and convenience are a much bigger part of that package, and on the most-part something that operators struggle to get right.