Go North East: 2018/19 Financial Year Order Predictions
RE: Go North East: 2018/19 Financial Year Order Predictions

(10 Jun 2019, 8:42 pm)BeachBoy99 Wrote:


Think they're just making a mistake. They have this fleet of bright and colourful liveries and they're about to be replaced by all gold. Fantastic brand strategy - not.



I'm not sure they are making a mistake.

Patronage is falling across the country and they need to do something about it.

By creating a uniform identity across their express services, they're pushing the Express elements of their service offer.


Whether it's enough is another matter. 

It's a start though.


I prefer this corporate identity, which promotes an apparently quicker product, over a range of liveries that doesn't have any apparent corporate tie-in and more often than not, doesn't really push the express element of the service.


'Illegitimis non carborundum'



Messages In This Thread
RE: Go North East: 2018/19 Financial Year Order Predictions - by Andreos1 - 10 Jun 2019, 9:40 pm