RE: Go North East - Latest
(23 Aug 2013, 5:47 pm)aureolin wrote I personally feel that the *primary* source of capturing feedback should be face to face. i.e. spend a couple of days out on the buses and speak to people.
Yeah, that's what I was getting at. Buses are potential gold-mines for feedback. That's what I meant about being essentially cornered on bus journeys with little else better to do. If you approach passenger in a friendly way and state that their opinion will help to inform how to improve current services, I bet most of them will gladly take the time to answer survey questions. A prize draw for, say, a free weeks travel will do wonders for the response rate.
I agree wholeheartedly about your views on door-to-door distribution. Internet surveys can be useful, but they are open to all sorts of abuse that can obscure results. For example, with Survey Monkey, there is nothing stopping me from competing a survey multiple times. However, with Facebook and Twitter, that can be circumvented but, remember, not everyone wants (or has the means) to engage with social media. That's why face-to-face wins hands down for me every time.