(30 Jul 2015, 5:37 pm)cbma06 wrote since Consett Solos are branded for Venture (from the bought company years ago), It would of looked better if the peterlee solos were in the same base colour with OK Way (Since OK was a presence in Peterlee for years before been bought out by GNE) on the side or even got called East Durham Links with the branding covering the Solos with images of the old Pitts in seaham, murton and easington collierys etc.. at the rear and sides instead of this ridiculous branding of Indigo which has no reflection what so ever down here.
The "Venture" brand name does refer to the company's acquisition in years gone by, but there's very little resemblance to the old buses. The colour of the buses is all that remains - the brand logo and identity have been modernised and brought into modern day, arguably appealing to the younger generation rather than the older generation (of whom may remember The Venture Transport Company).
It's clear that you're neither a fan of the colour of the buses nor the brand name itself, but I'd suggest that the colour is perfect. Arriva has invested massively into its services operating in the Peterlee area in the last twelve months, while Go North East has continued to allocate 10+ year old vehicles to its services within the Peterlee area despite being the principal operator in the area. I'd suggest that reliability of the services under MPD operation has perhaps dwindled in recent years, which could have led to customers finding alternative means of transport to their destination (whether that be by car or on a competing service operated by Arriva). If Go North East wanted to attract attention to their buses to claw back customers - what better way to do it than to paint them pink?! You can hardly miss them, and I doubt anyone will dispute that...
Operators have to look forward to the future. Painting up buses in heritage liveries is great for us enthusiasts, and even perhaps the older generation of customers who can remember what these names refer to, but operators need to concentrate on attracting the attention of the younger generation. After all, they are the ones who could provide custom for many years to come.