RE: Go North East: Latest News & Discussion - October 2019
(12 Oct 2019, 11:52 pm)OrangeArrow49 wrote
I feel like I am being very personally attacked here. All I was saying is the Quaylink brand is not as relevant as when it was launched and the Quayside was the end point, and the brand could be freshened up a bit, still including the iconic yellow but a new, modern base colour to really get noticed again, not that a big yellow bus is unnoticeable and certainly being instantly recognizable and having an established brand is a good thing but the services have outgrown the brand in my opinion.
I am well aware buses are more than just the start and finish points, I regularly use GNE buses and certainly don't go from end to end (I rarely get the Q3 to Wallsend for example, and even less often from Gosforth), but for me Quaylink is outdated even if still relevant as the services are still about serving the Quayside and other places on route. My suggestion of making it limited stop as the X3 was to upgrade it to Xlines, but I can see making too many services Xlines dilutes the brand and removes the point of it, so that was a mistake. Sorry.
I would personally drop the Quaylink brand and give the services a more inclusive brand to highlight the many places it serves, but keep the Q prefix to highlight the origins of the services.
I am pleased the Q3 is commercially operated, and has a positive future in Great Park. I'd love to see it extended further, maybe to Kingston Park and other parts of Wallsend.
Just because many services already exist, more can be introduced.
"All I was saying is the Quaylink brand is not as relevant"
And Xlines is relevant? Overusing a premium brand, and weakening it's identity I feel. MAX and Sapphire an example of this...