The new Go North East advert is definitely something a bit different!

https://youtu.be/hLRtFBmqKm0

It'll be interesting to see how many new drivers this will actually attract (and retain)

(10 Jan 2023, 4:34 pm)Adtrainsam wrote The new Go North East advert is definitely something a bit different!

https://youtu.be/hLRtFBmqKm0

It'll be interesting to see how many new drivers this will actually attract (and retain)

if only I had the time or inclination to make a parody video response.  Guess there’s always people willing to be poster boys or girls no matter how bad it is.  I suppose at least they’ve started using people that haven’t left in campaigns now.  Did see a cameo from our Dan as an upstanding member of the community on the other side of the cab for a change!

I'd love to see a 30 second cut of the ad (I'm guessing they did one as well if it's for TV).
Felt a bit too slow, but cut down I think it would be good!

Not sure about the voiceover though, didn't fit very well imo.

Overall, better than the Xlines ad!

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Did the advertised training include that smiling?

They must have put everyone in the ad on laughing gas or something.

What the **** was that? Wow my HR brain hurts….

Please tell me that was done in house and they didn’t pay an extortionate agency fee.

So one driver has been earning over 30k ages and the other one does but only after overtime…poor bloke.

If anyone would like to earn 30k for 9-5, no weekends, no public holidays, lots of comfortable home working then please visit indeed…

£30k my arse, unless you're wanting to work holidays or more than 40 hours per week.

New starters wouldn't even touch £30k.

Christ they must be desperate putting that ad out. Despite the recent wage rises new starters would still need to be working seven days a week to earn £30k.

Plus no mention of dealing with the smackheads, drunks, fare dodgers, feral kids and the fact all other road users and your own company management hate you.

(10 Jan 2023, 4:34 pm)Adtrainsam wrote The new Go North East advert is definitely something a bit different!

https://youtu.be/hLRtFBmqKm0

It'll be interesting to see how many new drivers this will actually attract (and retain)

Arghhh!! I've never cringed so much in ma life

(10 Jan 2023, 4:34 pm)Adtrainsam wrote The new Go North East advert is definitely something a bit different!

https://youtu.be/hLRtFBmqKm0

It'll be interesting to see how many new drivers this will actually attract (and retain)

Terrible - Purely Patronising and stands with an expectation that everyone that watches it is on less than £30k.
I will never understand why they can't have similar recruitment campaigns to most other places... 'BUS DRIVERS WANTED'.
Not impressed by the advert at all, that is probably because "I AM NOT A BUS DRIVER".
Haway GNE!

(11 Jan 2023, 10:42 am)BusesInTheNorth wrote Terrible - Purely Patronising and stands with an expectation that everyone that watches it is on less than £30k.
I will never understand why they can't have similar recruitment campaigns to most other places... 'BUS DRIVERS WANTED'.
Not impressed by the advert at all, that is probably because "I AM NOT A BUS DRIVER".
Haway GNE!

I like the concept of the advert, I just think it could have been executed a bit better!

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Good lord. That was... a thing I just watched...

Interesting they've seemingly gone back to just advertising the yearly rate, not the hourly one (and in any case, didn't they once claim £36k/year, I think even before the rise £12.83/hr or whatever it is?).

I wonder how many GNE have poached from Arriva, I know at least one personally that switched because of the pay

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I must admit that the £12.83 advert on the back of every bus was tempting whilst we were doing the strikes (indeed, I would've jumped ship had the deal been rejected, as it would've resulted in an all-out strike).

But by August (or possibly October, depends on how they define 'a year' and I've heard both from various sources) I'll be on £13.57, and the way GNE operate is much different to how Stagecoach operate anyway so...

Go north west have released an identical advert, wonder which part of the group came up with the concept of the cheesy ad

It sounds like Alfie Joey on the voiceover

Christ, they've even got the campaign going on the NSA displays on board.

They're right, I don't love going to work, I get to stay at home and avoid interacting with people!

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(11 Jan 2023, 12:26 pm)N1cholas wrote Go north west have released an identical advert, wonder which part of the group came up with the concept of the cheesy ad

Given they use the same VO in the GNW ad, I'm guessing it was a North East production.

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From the website: https://www.gonortheast.co.uk/bus-driver
"This takes the basic annual wage for Go North East bus drivers on a guaranteed 39 hour week to £22,308 in the first year and £26,019 after year one (or straight away for existing licence holders) with regular opportunities to earn overtime each week on top of this."

So whilst the 30k is quoted in the image, the representative examples are between £22,308 and £26,019, with it later suggesting that "it's not uncommon for drivers to earn around £35,000 a year!"

Averaging exactly 45 hours a week at £12.83 per hour would be just over £30,000 a year.
Averaging exactly 52.5 hours a week at £12.83 per hour would be just over £35,000 a year.

Without commenting on the advert itself, there's too many variations of what the rate of pay is, with the headline figures not looking so attractive after you work out the overtime you'd have to sustain. It's also worth remembering that as with all overtime, it can be taken away as easily as it is given out, and from a financial sense, it's not a great idea to become reliant on variable pay.

If a role isn't salaried, then it should be quoted as an hourly rate.

(11 Jan 2023, 10:53 am)streetdeckfan wrote I wonder how many GNE have poached from Arriva, I know at least one personally that switched because of the pay

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less than the amount that have left Arriva and GNE for Stagecoach...

(11 Jan 2023, 10:42 am)BusesInTheNorth wrote Terrible - Purely Patronising and stands with an expectation that everyone that watches it is on less than £30k.
I will never understand why they can't have similar recruitment campaigns to most other places... 'BUS DRIVERS WANTED'.
Not impressed by the advert at all, that is probably because "I AM NOT A BUS DRIVER".
Haway GNE!

I had a similar thought when I first saw it, but to be fair to them, their target audience is not people already earning a decent salary.  They are looking to tempt people on less than £30k, so directing the advert specifically for their target market isn't a bad approach.  As ever, it's more the tone deafness of the "our employees are so happy they do this ad for us" after the year of abysmal employee relations that the public has seen the company mismanage in real time that jars for me.

(11 Jan 2023, 12:47 pm)streetdeckfan wrote Christ, they've even got the campaign going on the NSA displays on board.

They're right, I don't love going to work, I get to stay at home and avoid interacting with people!

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Remember being on Stagecoach 62 and they were playing the recruitment ad about a year ago.

I don't know who came up with that GNE ad but they seriously need to revaluate their position at the company. It just proves that they are in need but I wouldn't put an ad out like that.

I wonder what the ASA would have to say about this ad...

(11 Jan 2023, 6:06 pm)wibblejunior wrote I wonder what the ASA would have to say about this ad...

Knowing the ASA, they'll take exactly as long as the campaign lasts to 'investigate', then tell them to change it.

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(11 Jan 2023, 6:41 pm)streetdeckfan wrote Knowing the ASA, they'll take exactly as long as the campaign lasts to 'investigate', then tell them to change it.

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If GNE were intending to have this advert broadcast on TV, their claims (certainly around pay) would have to be substantiated.

I would imagine that GNE has sufficient evidence to prove their claim around pay based on the average amount their drivers are paid/hours that they choose to work over and above the minimum guaranteed 39hrs.

With overtime rates (particularly on weekends) being much higher than £12.83/hr, I don’t think drivers need to do much overtime to hit a £30k salary figure.


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Still 20 drivers short at GNE

https://www.chroniclelive.co.uk/news/nor...s-25971958

(13 Jan 2023, 4:31 pm)Rob44 wrote Still 20 drivers short at GNE

https://www.chroniclelive.co.uk/news/nor...s-25971958

Is that it?

(13 Jan 2023, 4:34 pm)streetdeckfan wrote Is that it?

t
i thought that was quite a lot... assuming they are full time thats 750 hours per week or more lost?

(13 Jan 2023, 5:17 pm)Rob44 wrote t
i thought that was quite a lot... assuming they are full time thats 750 hours per week or more lost?

But also given they claim to have over 2000 employees, 20 short doesn't seem that bad!

(13 Jan 2023, 5:23 pm)streetdeckfan wrote But also given they claim to have over 2000 employees, 20 short doesn't seem that bad!

 2000 employees or drivers? if they only have 269 drivers that 7.435%