Why don't they scrap MAX and Sapphire and launch these brands?
X21 / X22 = The Milburn Way - Fast frequent links to the heart of Ashington, Bedlington and Newcastle
X10 / X11 = Coast Express - Fast frequent connections to Blyth, Cramlington and Newcastle
X15 / X18 / X20 = Coast & Castles Connections
X14 = The Villager - Keeping Northumberland Connected
1 / 2 = Valleyway - Frequent links from the Blyth Valley to Bedlington, Ashington and Morpeth
52 / 53 / 57 / 57A = Easylink - Easy links for local people
X12 = Three Rivers Express - Fast frequent connections to and from Teesside, Durham and Newcastle
RE: Arriva North East: Latest News & Discussion - May 2015