(22 Jul 2015, 4:33 pm)R852 PRG wrote It's the surname of the man who established the company; John Cadbury.
But how many people are going to do that? Most people just pick it up because it's a top brand.
Fab Fifty Six came in years ago with no meaning, and you could argue that it's now established itself as a well known brand after all these years. Doesn't have to have a meaning behind it to be successful and marketable.