(23 Jul 2015, 8:48 pm)DanTheMan wrote Its almost like GNE pay lip service to the branding they introduced. I hate to use Trent Barton again but the publicity leaflets match the external branding which also matches the internal branding.
The GNE "message" breaks down with publicity and internal decor imo
I'm guessing you haven't seen any of the things produced recently; promotional material, leaflets, marketing pushes (and similar) are all of a very high standard. Vast improvement to some of the things done in the past - onwards and upwards?
The Next Stop Announcements for the new Quaylink services are incredibly well designed, and the Citylink Next Stop Announcements have had a bit of a makeover too. Make sure you have a ride of both of these services next week, and you will see what I mean.
Customer consultations and leaflets with information in (ie Sunderland Airshow) all follow the generic red and white layout now. The design is basic, but incredibly professional. Very much like the new 'safety pack'.
The missing piece to Go North East's 'branding jigsaw' at present is the cove panel branding. I think a large proportion of the remainder of the branding jigsaw has been improved with trial and error. The aforementioned 'safety pack' looks great, and as I said before, let's hope it is part of a wider internal branding scheme. After all; without it, this branding jigsaw will remain incomplete.