(23 Jul 2015, 8:48 pm)DanTheMan wrote Its almost like GNE pay lip service to the branding they introduced. I hate to use Trent Barton again but the publicity leaflets match the external branding which also matches the internal branding.
The GNE "message" breaks down with publicity and internal decor imo
Internal branding is difficult, as you can't standardise it across your fleet. If you've seen the MAX branding on the Arriva VDL/Gemini 2s, you'll see what I mean. Although it's been applied, it serves no purpose, as you'd have to angle your neck at a 90 degree angle to read it. The same problem with the Volvo/Gemini 2s that GNE have, especially on the lower deck.
Streetlites, for example, would be great to apply internal branding to, because of the shaping of the body towards roof in the saloon. But then you'd encounter people complaining that it's not standard across the fleet...