(25 Jul 2015, 12:38 pm)GX03 SVC wrote Maybe a simple rebrand for the X21/X22 could have the service back on track?
If there are going to be new buses for the X21/X22 next year, why not rename it Sapphire Express? Change the numbers to X41/X42, so the farce of the X21/X22 disappears.
Change the "swirls" to a dashed effect, so more dashed and thinner at the bottom to less dashed and bolder towards the top.
This is a suggestion that keeps the Sapphire name, but modifies it.
But 7505...
I think one of the best bits of branding I've ever seen was 'the express' branding applied to 7410-13, and the R-CKO DAF's, simple but very effective. If they could incorporate that into Sapphire, then that would be brilliant, I think the fact it is an express service needs to be promoted a bit more. There is a distinct impression that, especially with the people I talk to, the buses to Newcastle from Ashington and Bedlington are slow and they may as well take the car, promoting the service as 'the express' again may help?