(12 Aug 2015, 9:44 am)Greg in Weardale wrote The Diamond is both a good brand name and a good livery. It should be kept, certainly on the Stanley - Durham section if the service is split, as that's the main route the group of companies using the "Diamond" name used to operate.
When I did the 44A a couple of months ago, I was hearing complaints about the seats etc. If GNE sort the seats out and a different brand, then I see the rebrand worth while.
I wouldn't rebrand a service if my buses had seats that have fallen off multiple times, with worn down seats etc.