The Arriva Sapphire website is no more, the link now redirects to the Arriva Bus website.
https://arrivasapphire.co.uk
The move has been obvious for the last few months, as viewers on mobiles could see the aquamarine and green "find a page" buttons, and with links to timetables directing to arrivabus.co.uk.
RE: Arriva North East: Latest News & Discussion - November 2015