I like the idea of a "premium" brand with all the bells and whistles but I'm less impressed with having Sapphire AND Max.
I don't know what (if any) benefits there are to having two brands. From an operational point of view it must cause more problems than it solves.... I'm thinking more along the lines of things like having to carry extra branded spare vehicles for each brand etc.
Just my two pennyworth anyway
RE: Arriva North East: Latest News & Discussion - December 2015