(18 Dec 2015, 7:47 pm)Andreos1 wrote Naming a brand, to suit a small proportion of its customer base (enthusiasts), isn't going to make much business sense.
Nicked this from wiki, but basic marketing rules, like the following:
A key ingredient in launching a successful company is the selection of its name. Product names that are considered generally sound have several qualities in common.
They strategically distinguish the product from its competitors by conveying its unique positioning
They hold appeal for the product’s target audience
They imply or evoke a salient brand attribute, quality or benefit.
They are available for legal protection and "trademark".
They allow companies to bond with their customers to create loyalty.
They have a symbolic association that fortifies the image of a company or a product to the consumers.
They help motivate customers to buy the product.
They can be legally acquired and developed
https://en.m.wikipedia.org/wiki/Product_naming
In the case of Venture, Diamond and OK - then they tick a number of those boxes.
Would a brand new brand tick as many?
Interestingly they let the 'Go OK Travel' name drop back in 2008: https://www.ipo.gov.uk/tmcase/Results/1/UK00002159964
It's also worth noting that the red/white/blue 'Go' livery has also dropped, so it'll allow buses to be preserved into that livery, without threat of legal action: https://www.ipo.gov.uk/tmcase/Results/1/UK00002158426