(23 Dec 2015, 11:38 pm)DaveyBowyer wrote I've just had a thought. Due to Arriva having so many services falling under the MAX / Sapphire scope and some MAX services having nearly the same feaures as Sapphire, could Arriva not just do this for branding:

Group 1 (Services which only have free Wi-Fi and NSA's at most):
- Interurban livery or Eco Green if a Hybrid. If buses are dedicated to a route, then enhanced route branding with just the service number and outline of key destinations.

Group 2 (Services which have free Wi-Fi and High Back Seats at a minimum):
- MAX livery but not branded MAX, enhanced route branding with just the service number and outline of key destinations as well as some cheeky but not cheesy taglines like 'to the heart of Newcastle upto every 10 minutes'. Each vehicle has an outline of the applicable features via symbols as part of the livery and elsewhere (similar to what GNE have on the Red Kite and Coast & Country vehicles).

I'll use Blyth Depot as an example:

Group 1: 1, 2, 308
Group 2: X7, X8, X9, X10, X11