(02 Jan 2016, 10:26 am)S813 FVK wrote To be fair, YourBus take competition to a new level. All of their commercial services, apart from service Y10, are competition to another route...
But my point still stands - what, from a customer perspective, is bad about this? The only thing I can come up with is that, if the service doesn't come off, it will ultimately be withdrawn (a local comparison would be Go North East's OK1).
Trent Barton and Nottingham City Transport must have been doing something wrong on these corridors, for the powers that be at Yourbus to spot a big enough gap in the market to take a risk in operating a competing service on this corridor.
Go North East spotted a gap in the market for an express service between Newcastle and Hexham, because their established services weren't particularly fast and Arriva's 685 service suffered from reliability issues (be that related to timing with services regularly running late or vehicles suffering breakdowns and leaving passengers stranded). Stagecoach's offering on the 685 service at the time was operated by high-floor coaches, too, so the services weren't always accessible. The company took the risk on the basis that they had local 'feeder' services in the area already, and it definitely does seem to have paid off given that the service is still around over two years later, with relatively few timetable changes...