(16 Jan 2016, 7:24 pm)Dan wrote I think DanPicken will be referring to the synergy between different brands owing to the 'swoops' on these designs - similar to what Trent Barton does.
I don't think there has to be links between a brand design and a main corporate identity for a brand to be successful, though. According to recent research carried out by Go North East, 81% of the company's customers love their bus brand and 87% think it makes their bus much easier to identity. The survey about brand perception was carried out by researchers, BlueGrass, and also shows that 81% of people still recognise that Go North East runs their bus route, despite the links between a corporate identity and an individual brand design no longer being existent.
5251 (NK56KHX) Consett 15 by Carlisle Bus Group, on Flickr
559 (NK53TKY) Sunderland 33 by Carlisle Bus Group, on Flickr
Go North East: 0606 NK54NUB Dennis MPD/Alexander by emdjt42, on Flickr
Didn't even notice the 'swoops' to be honest - just the colour schemes.