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Go North East: Latest News & Discussion - March 2016

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Go North East: Latest News & Discussion - March 2016

#22
Adrian
Adrian
RE: Go North East: Latest News & Discussion - March 2016
It's the folks from Metro Radio that tend to go on like idiots. If I were promoting GNE launches, I'd do my utmost to distance myself from them, as I don't think they offer anything to it. It'd be cheap enough to purchase or hire their own PA system, if they wanted to speak at volume to people.

If anyone is interested, the packs included:
- An X21 timetable.
- A 'Castles Express' promotional leaflet, explaining the features of the bus, and the castles on the overleaf (Auckland, Durham, Lumley and Newcastle).
- A net of the Castles express livery
- A pack of crayons to colour the said net in (or eat them in some cases!)

Re: The Coffee. This seemed to be going quite fast, but it was more to do with Metro Radio pushing it as free coffee, rather than "come and hear about our services, and enjoy a free coffee whilst you do so". The latter is probably a better way to pitch it, as it ended up just giving free coffee to people with no interest.

I didn't ask any questions about fares or anything whilst there, but I'm quite surprised the packs given out didn't include anything. Perhaps a list of fare options would have been a better leaflet than explaining the castles, given that you're promoting a service to directly compete with Arriva's #6 Sapphire service?

Just my thoughts.
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