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RE: Controversial Services
Just a quick sum up of the Magic Bus name used by Stagecoach.

Was originally used on striped vehicles running in Glasgow against Strathclyde Transport from 1986, was used until 1992 when operations were sold to Kelvin Central Buses.

The Blue Magic Bus brand was first used in Manchester not long after Stagecoach aquired GM Buses South in 1996 and was used on various corridors, more notably the Wilmslow Road. The Brand is still in use today on the same corridor.

Magic Bus came to Newcastle in 1997 against HMB, later it disappeared not long after HMB went.

Magic Bus was reintroduced to Glasgow in 2002 in competition with First Glasgow who then introduced competiting services against Stagecoach Western on it's Kilmarnock to Ardrossan route. Magic Bus was closed down in Glasgow in 2006. Notably Magic Bus Glasgow used a lot of former Busways C-LFT Leyland Olympians.

Magic Bus and Magic Mini was used in Ayrshire against various operators. Notabley T&E Docherty in Irvine (Magic Mini) and against Ayrways (Using Magic Bus and Magic Mini) on services in Ayr and Prestwick. These were introduced in 2004 but were disbanded by the middle of 2005 when rival operators withdrew their services.

Magic Mini was briefly used in Inverness in a bus war against Scotbus in 2005.

Magic Bus was introduced to Liverpool mainly using Volvo B10M against various Arriva services around 2008/2009, again these were withdrawn when Merseyside PTE came up with Quality Bus Service Contracts on several corridors.

And finally Magic Bus was introduced in 2012 between Rotherham and Manvers using various Dennis Darts, the service was withdrawn in Autumn 2013.
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Controversial Services
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Controversial Services