Been on a road trip in the car today; one of my jaunts was Whitby to York via Pickering (A169/A64) and passing various Coastliners (also passed a Cityzap on A64 just south west of York), I note the brand name is on the destination before it flicks to the service number and destination.
I personally quite like this touch although I'm not sure how practical it is in reality. Waiting for a bus, for example, you see one come up and in the split seconds you have to flag it down, all you see is "Coastliner" - you're not sure whether it's going to Whitby or Scarborough. I can't see this becoming a huge, huge problem being a mostly long-distance and relatively low frequency brand but all the same, it has potential to confuse.
RE: Yorkshire Bus Operations
![[Image: 0a85ed5b4e97324e338555472f222830.png]](https://public.railmiles.me/signatures/0a85ed5b4e97324e338555472f222830.png)