(24 Oct 2013, 5:34 pm)Washingtonian wrote Just had an idea. How about branding all services that serve the coast as "Coaster"? Percy Main could have "The Northumberland Coaster" for Service 1, Deptford could have "The Durham Coaster" to replace the Drifter and Gateshead could rebrand Fab Fifty Seven as "The South Tyne Coaster". Also I would be tempted to replace the Silver Arrows brand with "SimpliCity", promoting the link between Washington and Sunderland. Again just a thought.
I do like the idea of regional variations on a shared brand like the Northumbrian Coaster etc. It would add a bit of a local identity and give a corporate image. I suppose we're halfway ther with the fab 56 and fab 57 but these dont actually mean anything (or have very much in common apart from serving Newcastle).