(01 Sep 2016, 5:34 pm)Adrian wrote Why?
I don't think it's the best brand in the world cosmetically, but interested why you think it's beyond comprehension that they've introduced it elsewhere?
It's a "local" brand for services connecting into the key routes - it's better than just making up brands for the sake of it.
Also allows flexibility with allocation, just need to change a few small parts of the branding.