RE: Go North East: Latest News & Discussion - September 2016
I've never liked Arriva's Sapphire, Max and Frequenta brands - the first two are meaningless. GNE brands are usually good and sometimes quite original. IndiGo wasn't wonderful to start with and extending it to other areas is daft when they could have had their own local identities - as Tyneside did with the perfectly acceptable North Tyne Links. When IndiGo was extended there a senior manager said they "liked the colour and couldn't think of anything else"! That's a really good commendation for a Commercial department.