RE: Go North East: Latest News & Discussion - October 2016
All Arriva liveries are uninspiring, and boring as they're so common. What makes GNE interesting is the branding, often quite original. The OK brands were good liveries, the weak thing was the lack of marketing of the routes and the fact they didn't persist with the OK1 which always seemed to have adequate numbers of passengers. Indigo is a weak brand, as is See it Do it, and I must admit the 6/X70/X71 Northern was a weak livery as well. "Northern" should still be the corporate brand as that was "strong" being how the company had been known for decades. Many others brands are good, some great. Trouble is, the weak brand ideas are becoming more common and the originality seems to have disappeared. Green/blue Arrow are reasonable liveries, but lack originality or local relevance. Indigo is not only a vile colour, it lacks the local links which the previous brands on those routes had, and certainly shouldn't have been continued in more than one area. However, the new corporate red/blue livery is quite pleasing; I just wish the brand name was going to be Northern.