(18 Dec 2016, 7:46 pm)makem1 wrote I often wonder if the general public really care about these launches, as long as a bus turns up when I need it I could not care what the service is called or even looks like
Yes, if they are done correctly. Look at Transdev's Coastliner launch and the publicity it has received.
And by correctly, I don't mean by handing out crayons.......