(18 Dec 2016, 8:59 pm)Dan wrote Having attended many of Go North East's publicity events, I am confident that it's the music and radio presenters being broadcasted at the chosen venues that actually entices most people.
It's something that doesn't happen every day and people naturally wonder why it is happening, so approach the Go North East members of staff / promo team to get more information.
The Go North East staff / promo team then hand out goodies and give some information about the bus being displayed, and explain why it is there, often allowing members of the public to get on board the bus, take some photos, etc.
I have to agree that having music playing helps attract attention to a launch. With the X46/49 launch that Arriva did in Durham, the atmosphere was amazing and I'm proud to have been a part of it. The free pizza certainly helped, but the attention that the bus itself was getting was phenomenal. Even if just one person from that launch was attracted onto the bus, it has been a success in my opinion.