(28 Jan 2017, 9:10 pm)Andreos1 wrote I thought branding a product, describing its features and benefits were all part of a strategy to encourage growth?
Ronseal might as well get rid of their catchy slogans, colourful packaging and have people write on the tin with a felt-tip pen...
http://www.busandcoach.com/news/articles...-branding/
There's a quote here from Martin Harris from way back when they started it all off.
To be fair, that article is from 2006, It's a very different world and a different market. You can't compare buses to a brand as such. In most cases passengers are using it through necessity over choice.
Stagecoach have a very laissez faire approach to branding and do rather well because their business plan works, strong competitive pricing, good rolling investment and strong customer service.
Take Chester le street into Newcastle
The train. Quick, reliable and into the centre £868 a year.
The 21 or X21. Slower, not reliable and potentially a B7 = £996
Nb this is based on commuting and on assumption commuter uses transport only to work (which I and most folk I work with who use buses do)