(29 Jan 2017, 11:08 pm)Jamie M wrote The exception is, when the TEN was launched it was just the 10 to Rockwood Hill (?) If I remember correctly. They expanded it soon after, but this was when the 31s did the night journeys also.

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Yes, that is correct. When the brand started, it was just the 10 to Rockwood Hill with a PVR of 10, each bus displaying a different reason to travel, every 10 minutes and a weekly ticket priced at £10.

The first expansion came in 2010 when the Arriva 602/604 were withdrawn - the 10 was diverted to Hexham to recover the route lost (the 11 to Low Prudhoe to replace the 604) and the 10A was introduced to pick up the route to Rockwood Hill, raising the PVR by 4 (maybe just 12 with a branded spare at Winlaton and one at Hexham?).

The 10B was introduced in 2013 in line with the B9s arriving and also coincided with the withdrawl of the 69A between Blackhall Mill and Metrocentre (Metrocentre - Wardley section is the 67) which saw the 11 re-routed to cover the Blaydon - Blackhall Mill section since the route from Greenside to Blackhall Mill is funded by Nexus.

I don't think that a brand change was (or is) required to incorporate the 10A/10B somewhere. Most vehicles promote the frequencies between places that the route services and the ones that do pretty much state the route of all 3 TEN services (although no service numbers are stated):

Go North East: 6072 / NK62 FBA by mdw9121, on Flickr

10: Newcastle - Hexham
10A: Newcastle - Crawcrook then off to Rockwood Hill (and Blackhall Mill although that section did not exist at the time the B9s arrived)
10B: Newcastle - Prudhoe (Rail Interchange)