(05 Feb 2017, 10:56 pm)Jamie M wrote Kingfisher was to do with Watergate Park area and the rejuvanation of said birds I believe.
Seeitdoit - http://www.seeitdoitsunderland.co.uk/, it's an organisation.

I do get your point, but most brands have some purpose, somewhere.

Personally I see details such as seat numbering as superficial gimmicks. It's not premium - it's just trying to be. Of course you get wifi and that stuff, but the design I feel is completely irrelevant because it all looks the same when it comes to it. E-leather and floor lighting or cloth seats and generic plastic.

Sent from my SM-G920F using Tapatalk

I don't think any branding necessary improves the passenger experience, or adds any sense of 'premium'. Branding should be there to build commercial awareness. Imagine someone was getting the bus for the first time from Newcastle to Chester-le-Street and they've been told there's an Arriva bus and an Angel bus. There's dozens of mysterious looking Arriva buses around Newcastle but the green bus with a massive image of the Angel on the side is clearly the one they need. If once on board, the new passenger is surrounded by reminders they are on the Angel they'll remember that's the bus to Newcastle. From then, they'll always use the Angel and never contemplate getting the X12. It's the same as ASDA using green and Tesco using blue for signs and uniforms in their stores - to implant the brand in the customer's mind.