(10 Nov 2013, 8:03 pm)tyresmoke wrote Smacks of something thrown together in 5 mins based on the Italian connotations of the word.... I would expect to see a new brand completely based along the lines of the current re-designs (new agency being used?).
Although I agree that the Pronto brand is perhaps one of the cheapest looking brands, I do like the font used. Ethnocentric if anyone is interested.