(24 Feb 2017, 12:40 pm)Michael wrote Tbh, i think passengers wouldn't notice, as it's just red, same colour as the old "Northern" livery, although it's a lighter red.
Bet it ends up where it'll be the same as the 49 brand.
Some may not. Some may.
http://thebrandsurgery.co.uk/creative-de...ry-design/
An interesting read.
Whilst they obviously want operators to use their services and brand routes, they have some interesting figures to back up the claims.
If a route isn't branded or doesn't have an identity (route identity or a corporate one), how can the operator sell the service?