(27 Feb 2017, 9:00 pm)mb134 wrote If I was a new customer, and saw a bus with the tagline present on 5211, I'd assume that 5211 would have free WiFi - why would it be highlighting it otherwise?
If GNE are using this as a tagline, they obviously must see WiFi as something that increases passenger numbers. A potential passenger may see the tagline on 5211 and consider using that service because in their mind that bus has WiFi.
Why would you assume this?
The tagline says "many of our buses" - not "this bus".
If I was a new customer, I would be inclined to visit gonortheast.co.uk to find out more about a service which I could use, if free Wi-Fi was something that could get me to use buses. My local service would be the Prince Bishops 20. I would discover on the website that this service does have Wi-Fi, and I may wish to change from my current preferred method of travelling to using the Prince Bishops 20 service instead.