(27 Feb 2017, 9:02 pm)Dan wrote Why would you assume this?
The tagline says "many of our buses" - not "this bus".
If I was a new customer, I would be inclined to visit gonortheast.co.uk to find out more about a service which I could use, if free Wi-Fi was something that could get me to use buses. My local service would be the Prince Bishops 20. I would discover on the website that this service does have Wi-Fi, and I may wish to change from my current preferred method of travelling to using the Prince Bishops 20 service instead.
I think it would be a reasonable assumption.
Chances are, if you see that vehicle, it would be on your local service. If I saw that bus drive past me telling me that "many buses" have free WiFi, I think it would be reasonable to think that that vehicle was one of the buses with WiFi fitted.
(27 Feb 2017, 9:05 pm)Dan wrote Arriva market their premium Sapphire and MAX brands all of the time - on social media, in printed formats, etc etc.
Just look at the timetable Kuyoyo shared earlier for the X93. More effort has gone into designing that timetable than a standard service.
Applying the same logic as you have in your previous posts, this must be Arriva showboating a premium service in favour of other 'bog standard' services such as the 9, 28, etc?
Again, I'd argue that that is quite a bit different. Passengers of every other service aren't faced with Sapphire/MAX taglines on their bus every day.