(26 Mar 2017, 12:35 pm)Greg in Weardale wrote Agree See it do it Sunderland is a weak brand name, but at least it's better than the 49 and the unoriginal repetition of indiGo which was bad as a brand let alone being repeated in two other areas which had perfectly acceptable brand names before with local identities.
It's not really a brand as such? Something created by I imagine the city council to promote Sunderland and gain tourism(!) and trade.
It isn't just on buses also; VTEC's 43274 has the tag/logo on it also. Indeed I'd say the same motive behind decorating up a powercar and promoting a new service to/from the capital.
![[Image: 0a85ed5b4e97324e338555472f222830.png]](https://public.railmiles.me/signatures/0a85ed5b4e97324e338555472f222830.png)