(02 Jul 2017, 4:25 pm)Jmb134 wrote That fare looks even worse when you consider that, for 80p more, GNE offer students unlimited travel all day across their network. Now, I'm not complaining about that (£3.80 is ridiculously cheap for a region wide day ticket), but it does make you wonder if they have their pricing strategy correct.
I'd say judging by loadings they don't. It's more cost effective at work now to take the company car option as opposed to the greener option, even with the upcoming tax changes.
The high pricing puts off potential users who are aghast at the cost of getting to town for a pint or two and turn to taxis or über.
Yet GNEs response is to to waffle on about USB, selected routes only, WiFi, rarely works, student tickets, irrelevant to a commuter and new buses as they sit on an unrefurbished Omnidekka.
I've lost a lot of respect for how GNE have handled this change. I wish someone had the bollcoks and resources to take them on. They deserve a pasting for their apathetic, customer second, profits first mentality. Disappointed their union is bloody quiet too.