(19 Nov 2013, 5:38 pm)gtomlinson wrote GNE winning for the Green Angel? I honestly thought it was one of their weaker launches. Came in with a whimper.
(nb - GNE were a joint winner for Marketing Excellence)
They won Marketing Excellence for Maximising the Brand which apparently revolves around linking new brands to local landmarks
If I've got it right the only brands linked to a landmark (of sorts) are
Angel
Cobalt group (Cobalt is a landmark of sorts)
Lambton Worm (though not relevant to the actual route)
Quaylink (not their brand)
Saltwell Park
Red Kite (sorta)
Waggonway
Whey Aye Five O (for my sins)
'Crusader' and the Jarrow Crusade?