(22 Nov 2013, 7:20 pm)andreos1 wrote Just jumping in (and jumping straight back out) of this Northern versus GNE vinyls debate - but when the Northern brand was launched, it was GNE in their marketing/pr blurb who explained that Northern was a recognised brand, passengers referred to GNE as 'The Northern' etc.
So if they are doing away with it, and rebranding everything in red as GNE, is this another change of tact/contradiction/back tracking from the powers that be at GNE/Northern towers?
It's just change for change's sake. It's almost universally known as "Northern", although quite often people refer to some of the brands, "Angel", "Red Arrows", "Coaster" and "OK" particularly, but never heard "Fab 56" or "Connections 4". However it's not often called " Go North East" which I've always thought weak and wishy-washy. I think almost all routes should have their own brand, with red "Northern" vehicles used as spares, ideally with the former large, gold, underlined "NORTHERN" on the side. Yes, I know I'm an old fart, but I know several younger people who agree. Combine mainly modern brands, plus a few rejuvenated traditional names like OK and Venture plus the red Northern buses as spares. Then let's have a bit of stability for a year or two without the constant chopping and changing of routes, timetables and brands.