I quite like the light shade of blue which Arriva have chosen to use for the new corporate livery, much nicer than the teal green and cream we used to seeing. I do however echo the thoughts of the livery being quite boring, even with the stripes added along with the Arriva web address on the side of the vehicle it looks pretty bare although does looks quite smart when in the sun.

Here is a photo of Yorkshire's 1977 (YX17 NLO) in Leeds in the new livery - https://www.flickr.com/photos/adammalarkey/36518369585

I'll honest here and say I am not a fan of the purple route branding as looks like it was put on as an after thought, as for the revised "Sapphire/Premium" branding I think the Sapphire Blue should've been where the Light Blue is, the stripes should've been Light Blue/White with a Silver front end, I think that would've looked a lot more eye catching.

Personally I would do away with the Frequenta and MAX brands as they don't do much for me either.