(22 Oct 2017, 7:12 pm)park5354 wrote Reducing the amount of scrolling places would be better, with short runs only showing destination eg:-

49  Winlaton via Metrocentre & Blaydon
49 Gateshead via Metrocentre & Dunston
49 Metrocentre Bus Station

X1 Newcastle via Galleries & Gateshead
X1 Easington Lane via Galleries & Houghton
X1 Washington Galleries

57 Hadrian Park via Old Durham Road, Newcastle & Battle Hill Drive
57 Wardley via Newcastle, Beacon Lough & Heworth
57 Heworth Metro
57 Newcastle via Gateshead
57 Gateshead Metro via Newcastle

21 Newcastle via Chester, Birtley & Low Fell
21 Chester le Str via Low Fell & Birtley
21 Durham via Low Fell, Birtley & Chester le Str
21 Durham then Bishop Auckland
21 Durham then Newcastle

I've been thinking about this for a while after seeing the X9/10 (one or both, cant remember) not showing anything about Gateshead on the rear blind after Dalton Park.
I followed it for a bit and wondered whether people (visitors or infrequent users) would know it stopped at Gateshead and offered connections elsewhere.
Particularly when you take the X55 in to account.

Then when seeing your post, I thought back to the old roller blinds. Obviously space was limited and via points restricted.
I am guessing feedback from passengers at the time indicated a preference for more detail. It's not as if bus companies just come up with ideas without asking their customers what they think

Then I thought about vehicle branding and route consolidation.
It would potentially help reduce the need for via several points.
Assuming the vehicle was allocated correctly.