(11 Dec 2017, 6:23 pm)mb134 wrote I mentioned it at the time, but I think it's relevant again here. The rear 'advert', giving potential customers the image of a man standing up from Middlesbrough to Newcastle doesn't give the best impression. However, a rear advert of a man/woman sitting down on coach seating with a laptop, I'd argue gives an image of productivity and 'business-class' travel (or as business class as travelling from Middlesbrough to Newcastle can be). Again, this would surely be more appealing than a clapped out train.
Yeah, I don't get those pictures/images either.
There must have been some justification in using an image like that, but I am not sure what positive message it puts across.
To me, it gives off connotations of a crowded bus.
It doesn't 'sell' the service, the features or the benefits.
The images attached are two that XC have used.
I am getting all sorts of ideas and connotations from those images. All of them are related to how I can use my time productively, in a comfy environment.
We know that the reality may be different - but to attract infrequent or new passengers, I am seeing a lot more positives in the XC pictures, over GNE's X9/10 imagery.
