(06 Mar 2018, 8:20 am)GuyParkRoyal wrote Just planning my return journey from Durham to South Shields with a choice of the 20 or 50 both taking 91 minutes and both costing £5.10 single fare. Now looking at a return ticket the 20 is £6.20 whereas the 50 is £7.20 a massive £1 difference on the same point to point journey with the same time duration. This lack of transparency in pricing is another example of Go North East being a supplier that is loosing the trust and respect of their customers.

It may not surprise everyone, but they lost mine a long time ago.
Doubt I am the only one either.

I don't think they're unique and I am pretty sure other operators are viewed with apathy too. 
It's not as if their customers haven't fed-back or haven't voiced concerns Then there are those who have voted with their feet.
Resting on the laurels of flawed surveys whilst forcing through changes that inconvenience passengers, but suit their operational agenda/limitations. S Tyneside services and the withdrawal of some day saver tickets are just two of the more recent examples.
Neither of which do them any favours in my opinion.