(13 Nov 2018, 11:22 am)Jamie M wrote Fares are pushed up for a reason, companies would be losing money for cutting fares . Once enough people use a service, thats when prices can be knocked down. That's how I see it anyway.
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No, that's not the case at all.
Simple economics can tell you that.
Many an example of companies making more money by lowering prices. Margins are key.
20 people at £2.00 is more money than 10 people at £3.00.