(13 Nov 2018, 4:00 pm)omnicity4659 wrote Look at the seat sales on the trains, and then similar deals in shops, if it's marketed well enough then the people will come.

That's exactly it.
Too often pricing is aimed at getting people to use their bus and not a competitors bus (look at all the bus wars we have seen). 


ANE did the pre-Christmas ticket last year and I would hope there would be something similar this year. 
Marketed right, it will attract people from their cars and maybe let them have a drink or two afterwards. 
Assuming there's a direct bus back home, that doesn't involve 2/3 changes, then I see no reason why it wouldn't be successful.