(16 Nov 2018, 8:29 pm)Tamesider wrote And that's before uber/gett/wambamm really take on the bus industry head on. Flat fare for anything more than 3 miles round trip on Stagecoach Manchester is £4.50 (DaySaver) although they do have a £2 single offer on after 1900. Still £4 each though, and as many services don't "need" the extra patronage, it probably means you don't get a seat for your £2.

There was debate in the GNE thread about £3 fares versus £2 fares and how the lower amount could attract extra customers.
That example tonight was more than proof that the lower fare would have attracted 4 extra bodies on that particular service.
They would have taken just under £16 had we got the bus and paid their prices.
Basing it purely on the taxi price at £3 p/h, it would have been £12 revenue on the ticket machine.
£12 is better than the £0 they actually recieved.