(13 Jan 2019, 10:56 am)Andreos1 wrote A corporate re-brand for an operator can have a positive effect.
A change to a brand which people have become blind to, may stimulate growth.
The 56 has only had a couple of tweaks since the branding was launched and it could be argued that people are blind to the garish orange bus coming towards them, using a term that went out of fashion with flares.
I've no idea what could be used, but something that stimulates local pride (27 branding for example has the potential to do that) or something that says exactly what the service does (in a succinct manner) could work.
Along with a change of colour.
Is this a pull factor for public transport? At least from what I've heard from people, people mainly only identify with the colour of the bus.
Why not just paint the buses different colours per route with a bit of vinyl on locations served/etc and skip the idea of names.