(13 Jan 2019, 11:06 am)Jamie M wrote Is this a pull factor for public transport? At least from what I've heard from people, people mainly only identify with the colour of the bus.
Why not just paint the buses different colours per route with a bit of vinyl on locations served/etc and skip the idea of names.
Apparently so.
It was something that was claimed would happen when the branding was initially introduced 13 years ago.
I will try and find the link/article.